AMZN vs GOOGL
As of Sep 20, 2026, Amazon Com (AMZN) scores 6.1/10 and Alphabet (GOOGL) 6.6/10 on AlphaStocks' five-model composite, so GOOGL scores higher. AMZN trades 13% above its model fair value; GOOGL trades 46% above its model fair value.
AMZN
AMAZON COM INC
6.1
Consider Buy
$253.70
GOOGL
Alphabet Inc.
6.6
Consider Buy
$349.23
AMZN vs GOOGL: Which is the Better Investment?
AMAZON COM INC (AMZN) scores 6.1/10 while Alphabet Inc. (GOOGL) scores 6.6/10 on AlphaStocks' composite model. Alphabet Inc. has the higher composite rating of Consider Buy. On a P/E basis, AMAZON COM INC trades at 30.1x, making it the more attractively priced of the two.
This comparison is algorithmically generated and is not financial advice.
| Metric | AMZN | GOOGL |
|---|---|---|
| Scores & Fundamentals | ||
| Composite Score | 6.1/10 | 6.6/10▲ |
| Rating | Consider Buy | Consider Buy▲ |
| Price | $253.70 | $349.23 |
| P/E Ratio | 30.1▲ | 32.3 |
| ROE | 20.5% | 33.0%▲ |
| Market Cap | $2.7T | $4.3T |
| Fair Value | $225.17 | $238.68 |
| Dividend Yield | — | — |
| Sector Rank | #41 of 194▲ | #11 of 50 |
| Model Verdicts | ||
| Piotroski | Attractive | Attractive |
| Buffett | Attractive | Strong▲ |
| Graham | Caution | Neutral▲ |
| Lynch | Neutral | Strong▲ |
| Greenblatt | Neutral | Neutral |
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AMZN vs GOOGL: Which Stock Scores Higher?
AMAZON COM INC (AMZN) is in the Consumer Discretionary sector; Alphabet Inc. (GOOGL) is in Communication Services. GOOGL currently leads with a composite score of 6.6/10 (Consider Buy) compared to AMZN's 6.1/10 (Consider Buy).
The AlphaStocks composite score evaluates each stock across four dimensions: Quality (business strength measured by Piotroski F-Score and Buffett quality criteria), Value (discount to intrinsic worth using Graham, Lynch, and Greenblatt models), Momentum (6-month price trend), and Timing (a confirmation signal that requires both value and momentum to align). A higher composite score indicates stronger overall fundamentals combined with favorable market conditions.
This comparison uses the same scoring framework for both companies, ensuring an apples-to-apples evaluation. Scores are recalculated daily after market close using data from SEC filings and market prices. Read the full methodology to understand how each model contributes to the composite score.
Scores are algorithm-generated research tools, not investment recommendations. Past performance does not guarantee future results. Always do your own due diligence. Full disclaimer