AMZN vs KSS
As of Sep 20, 2026, Amazon Com (AMZN) scores 6.1/10 and KOHLS (KSS) 7.4/10 on AlphaStocks' five-model composite, so KSS scores higher. AMZN trades 13% above its model fair value.
AMZN
AMAZON COM INC
6.1
Consider Buy
$253.70
KSS
KOHLS Corp
7.4
Consider Buy
$16.54
AMZN vs KSS: Which is the Better Investment?
AMAZON COM INC (AMZN) scores 6.1/10 while KOHLS Corp (KSS) scores 7.4/10 on AlphaStocks' composite model. KOHLS Corp has the higher composite rating of Consider Buy. On a P/E basis, KOHLS Corp trades at 6.9x, making it the more attractively priced of the two.
This comparison is algorithmically generated and is not financial advice.
| Metric | AMZN | KSS |
|---|---|---|
| Scores & Fundamentals | ||
| Composite Score | 6.1/10 | 7.4/10▲ |
| Rating | Consider Buy | Consider Buy▲ |
| Price | $253.70 | $16.54 |
| P/E Ratio | 30.1 | 6.9▲ |
| ROE | 20.5%▲ | 6.8% |
| Market Cap | $2.7T | $2B |
| Fair Value | $225.17 | — |
| Dividend Yield | — | 3.1% |
| Sector Rank | #41 of 194 | #11 of 194▲ |
| Model Verdicts | ||
| Piotroski | Attractive | Strong▲ |
| Buffett | Attractive▲ | Neutral |
| Graham | Caution | Attractive▲ |
| Lynch | Neutral | Attractive▲ |
| Greenblatt | Neutral▲ | Caution |
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AMZN vs KSS: Which Stock Scores Higher?
AMAZON COM INC (AMZN) and KOHLS Corp (KSS) are both in the Consumer Discretionary sector. KSS currently leads with a composite score of 7.4/10 (Consider Buy) compared to AMZN's 6.1/10 (Consider Buy).
The AlphaStocks composite score evaluates each stock across four dimensions: Quality (business strength measured by Piotroski F-Score and Buffett quality criteria), Value (discount to intrinsic worth using Graham, Lynch, and Greenblatt models), Momentum (6-month price trend), and Timing (a confirmation signal that requires both value and momentum to align). A higher composite score indicates stronger overall fundamentals combined with favorable market conditions.
This comparison uses the same scoring framework for both companies, ensuring an apples-to-apples evaluation. Scores are recalculated daily after market close using data from SEC filings and market prices. Read the full methodology to understand how each model contributes to the composite score.
Scores are algorithm-generated research tools, not investment recommendations. Past performance does not guarantee future results. Always do your own due diligence. Full disclaimer