AlphaStocks
3.8
Weak

Booking Holdings Inc. (BKNG)

Consumer Discretionary / Hotels, Resorts & Cruise Lines

S&P 500

$168.31

Scores poorly across most models. Proceed with caution.

Weak

Score based on 5 of 5 models — high confidence

#877out of 1126 in Consumer Discretionary

Is Booking Holdings Inc. a Good Investment in 2026?

Booking Holdings Inc. (BKNG) scores 3.8 out of 10 on AlphaStocks' composite model, earning a Weak rating. The Lynch model rates Booking Holdings Inc. as Strong (PEG 0.0 · Fast Grower). The Graham model is the least favorable, rating it Neutral. Booking Holdings Inc. ranks #877 out of 1126 stocks in the Consumer Discretionary sector.

This summary is algorithmically generated and is not financial advice.

Key Metrics

P/E1.0ROE-10.1Market Cap134BDiv Yield23.0

Valuation

Trades at 1x earnings — near sector median of 26x.

Fair value estimate not available for this stock.

5-Model Analysis

Each model evaluates this stock from a different angle. Combined, they form the composite score above.

Piotroski

Attractive

6/9

Buffett

Attractive

Business quality & competitive moat

Graham

Neutral

Price vs intrinsic value

Lynch

Strong

PEG 0.0 · Fast Grower

Greenblatt

Strong

Top 10% (rank 2%)

Frequently Asked Questions

Is Booking Holdings Inc. (BKNG) a good investment?
Based on AlphaStocks' composite analysis, Booking Holdings Inc. (BKNG) scores 3.8 out of 10, earning a Weak rating. This score is below average, suggesting caution. Trades at 1x earnings — near sector median of 26x.
What is Booking Holdings Inc.'s Piotroski F-Score?
Booking Holdings Inc.'s Piotroski F-Score status is Attractive. The raw score is 6/9. The Piotroski F-Score evaluates financial health using 9 fundamental signals including profitability, leverage, and operating efficiency.
Is BKNG overvalued or undervalued?
A precise fair value estimate is not available for BKNG. Trades at 1x earnings — near sector median of 26x.
How does BKNG compare to other Consumer Discretionary stocks?
Booking Holdings Inc. ranks #877 out of 1126 stocks in the Consumer Discretionary sector, placing it in the top 78% of its sector by composite score. There are higher-ranked alternatives in this sector worth exploring.
What do investment models say about BKNG?
AlphaStocks evaluates BKNG using five proven investment models. Piotroski: Attractive; Buffett: Attractive; Graham: Neutral; Lynch: Strong; Greenblatt Magic Formula: Strong. These models are combined into a single composite score of 3.8/10.

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Scores are algorithm-generated research tools, not investment recommendations. Past performance does not guarantee future results. Always do your own due diligence. Full disclaimer