BBWI vs ULTA
As of Sep 20, 2026, Bath & Body Works (BBWI) scores 5.2/10 and Ulta Beauty (ULTA) 6.1/10 on AlphaStocks' five-model composite, so ULTA scores higher. ULTA trades 30% below its model fair value.
BBWI
Bath & Body Works, Inc.
5.2
Consider Buy
$17.42
ULTA
Ulta Beauty, Inc.
6.1
Consider Buy
$541.09
BBWI vs ULTA: Which is the Better Investment?
Bath & Body Works, Inc. (BBWI) scores 5.2/10 while Ulta Beauty, Inc. (ULTA) scores 6.1/10 on AlphaStocks' composite model. Ulta Beauty, Inc. has the higher composite rating of Consider Buy. On a P/E basis, Bath & Body Works, Inc. trades at 5.6x, making it the more attractively priced of the two.
This comparison is algorithmically generated and is not financial advice.
| Metric | BBWI | ULTA |
|---|---|---|
| Scores & Fundamentals | ||
| Composite Score | 5.2/10 | 6.1/10▲ |
| Rating | Consider Buy | Consider Buy▲ |
| Price | $17.42 | $541.09 |
| P/E Ratio | 5.6▲ | 21.1 |
| ROE | -45.2% | 42.4%▲ |
| Market Cap | $4B | $24B |
| Fair Value | — | $770.20 |
| Dividend Yield | 4.1% | — |
| Sector Rank | #76 of 194 | #44 of 194▲ |
| Model Verdicts | ||
| Piotroski | Attractive | Attractive |
| Buffett | Attractive | Strong▲ |
| Graham | Attractive▲ | Caution |
| Lynch | Attractive | Strong▲ |
| Greenblatt | Strong▲ | Attractive |
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BBWI vs ULTA: Which Stock Scores Higher?
Bath & Body Works, Inc. (BBWI) and Ulta Beauty, Inc. (ULTA) are both in the Consumer Discretionary sector. ULTA currently leads with a composite score of 6.1/10 (Consider Buy) compared to BBWI's 5.2/10 (Consider Buy).
The AlphaStocks composite score evaluates each stock across four dimensions: Quality (business strength measured by Piotroski F-Score and Buffett quality criteria), Value (discount to intrinsic worth using Graham, Lynch, and Greenblatt models), Momentum (6-month price trend), and Timing (a confirmation signal that requires both value and momentum to align). A higher composite score indicates stronger overall fundamentals combined with favorable market conditions.
This comparison uses the same scoring framework for both companies, ensuring an apples-to-apples evaluation. Scores are recalculated daily after market close using data from SEC filings and market prices. Read the full methodology to understand how each model contributes to the composite score.
Scores are algorithm-generated research tools, not investment recommendations. Past performance does not guarantee future results. Always do your own due diligence. Full disclaimer